Unseen assessment
As Stuart Hall's reception theory explained media products can be decoded by the audience in three different ways; dominant, oppositional and negotiable. On my initial look at the Bill Board, my dominant reception decoded the obvious meaning behind this girly print and recognised its target audience was teenage girls.
The mise-en-scene of the print is dominantly pink, stereotypically a girly colour, with an equally as pink British flag in the background making reference to their brand identity, Rimmel London. In addition, the main image of a girl highlights this with the short to medium shot; while making sexual connotation as she softly places the straw on her lip and stares directly at the audience with a seductive look. Moreover, the heading "16hr kiss proof lip" sends the message to girls that they will be ready for any occasion and they won't need to worry about there lipstick coming off or fading, which is important for a girl. The hidden message cleverly conveys to the audience that their product will make women look and feel more attractive to men, just like the model appears to be on the print.
The costume the model in the print wears is a jagged denim; making good contrast with the red lipstick helping is really stand out, along with her white skin exaggerating it further. Furthermore, the large hoop earrings imitate that stereotypical wild teenager that the product is trying to sell to.
The importance for the producers to sell their product to there target audience, teenage women, is clearly apparent for the producers; the masthead "wild without a trace" quickly creates the stereotypical image of a teenage girl that might be seen by the audience as relatable or humorous persuading them to make the purchase.
The enlarged picture of the product, lipsticks, will give the product huge recognition so when customers see the product in the shop it will instantly remind them of it and make them buy it. This method of selling is very intelligent as it is not forceful but still affective.
The ripped flag moreover, sends the message of this rebellious, wild teenager, and the girls having fun is more important then the laws of society.
Improvement answer:
The print advert above, showcasing RIMMEL London's new lipstick "PROVOCALIP", would be commonly found in a women or teen magazine. As Stuart Hall's reception theory explained media products can be decoded by the audience in three different ways; dominant, oppositional and negotiable. On my initial look at the advert, my dominant reception decoded the obvious meaning behind this girly print and recognised its target audience was women, of the ages 16-24.
The mise-en-scene of the print is dominantly pink, stereotypically a girly colour, with an equally as pink British flag in the background making reference to their brand identity, Rimmel London. In addition, the main image of a girl who is identified, through a coverline at the bottom left of the page as Georgia May Jagger who is famous model. The picture is a medium close up, which highlights the importance. Georgia also makes sexual connotation as she softly places the straw on her lip exaggerating the striking product to the audience. The models direct mode of address has her staring directly at the audience with a seductive and cool facial expression. This glamorous look may attract the audience and have them decode the message as a dominant reader, with women hoping that if tehy buy the product they will look as beautiful as the model in the print. Moreover, the heading "16hr kiss proof lip" sends the message to girls that they will be ready for any occasion and they won't need to worry about there lipstick coming off or fading, which is important for a girl. This is again highlighted by the actions of her sucking on the straw, which conveys that actions like this will not phase the product. The hidden message cleverly constructs to the audience that their product will make women look and feel more attractive to men, just like the model appears to be on the print.
The costume the model in the print wears is a jagged denim; making good contrast with the red lipstick helping is really stand out, along with her white skin exaggerating it further. Furthermore, the large hoop earrings imitate that stereotypical wild teenager that the product is trying to sell to. This sassy look will again make young women aspire to look like her. Although, this could be decoded as an oppositional reader and the message held objective to the ideology that a lipstick has such an affect. Adding to this many women may see the advert as sexist and discriminating towards women.
The importance for the company to sell their product to there target audience, young women, is clearly apparent for the producers; the masthead "wild without a trace" quickly creates the stereotypical image of a young women, that is fun, rebellious and sexy. Promoting 'PROVOCALIP" to the target audience and an image they maybe able to relate to, persuading them to make the purchase. Furthermore, the ripped flag, again sends the message of this rebellious, wild teenager, and the girls having fun is more important then the laws of society.
The enlarged picture of the product, lipsticks, will give the product huge recognition so when customers see the product in the shop it will instantly remind them of it and make them buy it. This method of selling is very intelligent as it is not forceful but still affective.
To conclude, it is fair to say that the advert displays clear signs and messages that will pursued the target audience to buy the lip product. It encodes a clear messages that viewers can easily decode and relate with, encouraging and exciting them to buy, while sticking closely to their brand identity.
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