Slaughterhouse Rules Trailer How does the trailer construct meaning for the audience and to what extent does it provide an accurate representation of the movie? This trailer starts in the middle of the action, and the audience are quickly faced with loud screams and upbeat rock music. This choice of music conveys a sense of excitement and violence which are the two key components of this film. Furthermore, the pace of the of the camera transitions matches the tempo of the music and each cut is on a beat adding to the tension and encouraging me to believe that the film will be very gripping. After the first 5 seconds the viewer experiences an anticlimax and the tone changes. The music dies out and a piercing school bell adds to the mise-en-scene which reinforces that the action takes place in a school environment. The audience then experiences controlled editing of calm and panic which fits the horror genre showing contrast between the two. The connotation...
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Unseen assessment Analyse the ways in which meaning is constructed in this media product. As Stuart Hall's reception theory explained media products can be decoded by the audience in three different ways; dominant, oppositional and negotiable. On my initial look at the Bill Board, my dominant reception decoded the obvious meaning behind this girly print and recognised its target audience was teenage girls. The mise-en-scene of the print is dominantly pink, stereotypically a girly colour, with an equally as pink British flag in the background making reference to their brand identity, Rimmel London. In addition, the main image of a girl highlights this with the short to medium shot; while making sexual connotation as she softly places the straw on her lip and stares directly at the audience with a seductive look. Moreover, the heading "16hr kiss proof lip" sends the message to girls that they will be ready for any occasion and they won't need to worry about th...
Page Layout and Composition
Page Layout and Composition Revision Resource Treatment of images Designers are able to use specialist treatments such as manipulation to enhance the photograph from the original e.g. sky made bluer. They can also use effects whereby filters are applied to increase or decrease saturation, grain or colour to gain a certain effect e.g. over-exposure suggests nostalgia. Juxtaposition within the images can often create a linking or contrasting relationship between them, whether or not there was one originally. Lastly, the size of an image can indicate its importance, the larger the mage appress to be the more important it must be. Font The type of font you chose to use can effect the type of message you're trying to portray. Serif fonts for example are seen as a classic, formal and easier to read, making the message easier to remember understand. This type of font is most commonly used in books. Sans-serif fonts are seen as less fussy and modern so would be ...
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