Five Great British Adverts!
Five Great British Adverts Levi's, 1992. The iconic Levi's advert instantly wins over the women viewers such as myself, with the stereotypical romanic American music followed by a tall, dark and handsome man swooping on scene, and sexually ripping his shirt off as he rebelliously dives into the water and although he keeps his trousers on it does not make him any less good looking. Levi's do this to demonstrate to the typical 1990s rebellious teenager how nice the jeans look on. And making their audience desperate for a pair, to look as good as him and to get the women's attention. The denotation is a male repeatedly diving into different pools, the connotations of this is that each pool is owned by a different age range and social class this suggests that Levi's considered their jeans to be worn and loved by everyone. The mise-en-scene is a very happy atmosphere; the sun is shining and people are all together enjoying each others company. The ...