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Unseen assessment  Analyse the ways in which meaning is constructed in this media product. As Stuart Hall's reception theory explained media products can be decoded by the audience in three different ways; dominant, oppositional and negotiable. On my initial look at the Bill Board, my dominant reception decoded the obvious meaning behind this girly print and recognised its target audience was teenage girls. The mise-en-scene of the print is dominantly pink, stereotypically a girly colour, with an equally as pink British flag in the background making reference to their brand identity, Rimmel London. In addition, the main image of a girl highlights this with the short to medium shot; while making sexual connotation as she softly places the straw on her lip and stares directly at the audience with a seductive look. Moreover, the heading "16hr kiss proof lip" sends the message to girls that they will be ready for any occasion and they won't need to worry about th...
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Slaughterhouse Rules Trailer How does the trailer construct meaning for the audience and to what extent does it provide an accurate representation of the movie?  This trailer starts in the middle of the action, and the audience are quickly faced with loud screams and upbeat rock music. This choice of music conveys a sense of excitement and violence which are the two key components of this film. Furthermore, the pace of the of the camera transitions matches the tempo of the music and each cut is on a beat adding to the tension and encouraging me to believe that the film will be very gripping.  After the first 5 seconds the viewer experiences an anticlimax and the tone changes. The music dies out and a piercing school bell adds to the mise-en-scene which reinforces that the action takes place in a school environment. The audience then experiences controlled editing of calm and panic which fits the horror genre showing contrast between the two. The connotation...
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The Exorcist  3/5 "Will you dare to watch?" The terribly spooky music continuously played in the back ground of most scenes, doesn't hide the irritating fact that the film is definitely not a horror and is nothing but an old fashioned documentary  for the light hearted to enjoy. Although, it's the speculation that followed the making of the film that intrigued me most. During the filming of this 1970s "horror" many became convinced that the movie was cursed, and there was strong evidence for this claim too. The death of Linda Blair's grandfather and Max Von Sydow's brother, who died on the first day of filming was the first suspicion. While days later, the son of Jason Miller, who played Father Damien Karras, was nearly killed when a motorcycle hit him, incidents that cannot be explained without referring to the EXORCIST. And the curse of this undoubtably cruel media product does not stop there, as shooting was delayed after the set caug...
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